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Brand Assets & Logo Downloads

Download official South Bend Clutch logos and brand assets for use in marketing materials, sponsorships, and partner communications. Please follow our usage guidelines to maintain brand consistency across all applications.

Brand Colors

Our brand colors are fundamental to our visual identity. SBC Yellow is our signature color representing energy and performance. Use these exact color values to ensure consistency across all materials.

SBC Yellow #fedb00
Black #000000
White #ffffff

Primary Logo

The SBC primary logo is the main visual representation of our brand. Use the appropriate color version based on your background color. Always maintain proper clear space around the logo.

Primary Logo - Full Color

Primary Logo - Full Color

Use on white or light neutral backgrounds. This is the preferred version.

Primary Logo - Black

Primary Logo - Black

Single-color version for use on light backgrounds when full color is not available.

Primary Logo - White

Primary Logo - White

For use on dark backgrounds, photos, or colored backgrounds.

Primary Logo - Grayscale

Primary Logo - Grayscale

For black and white print applications or when color reproduction is limited.


Tagline - "We Motivate the Shiftless"

Our brand tagline can be used independently or alongside the primary logo. Choose the appropriate color version to ensure readability on your background.

Tagline - Multi Color

Tagline - Multi Color

Full color version with SBC yellow accent. Use on white or light backgrounds.

Tagline - Black / Mono

Tagline - Black / Mono

Single-color black version for light backgrounds.

Tagline - White

Tagline - White

For use on dark backgrounds, photos, or colored backgrounds.


Logo Usage Guidelines

Consistent use of our logo builds brand recognition and trust. Please adhere to these guidelines when using SBC brand assets in any medium.

Do

  • Use the provided logo files without modification
  • Maintain minimum clear space equal to the height of the "S" in SBC
  • Use the appropriate color version for your background
  • Scale the logo proportionally
  • Ensure the logo is legible at the size used

Don't

  • Stretch, compress, or distort the logo
  • Change or alter the logo colors
  • Add drop shadows, glows, or other effects
  • Place the logo on busy or low-contrast backgrounds
  • Recreate or redraw the logo
  • Rotate the logo at any angle

Placement & Sizing

Minimum Size: The logo should never appear smaller than 1 inch (25mm) wide in print, or 100 pixels wide on screen.

Clear Space: Always maintain clear space around the logo equal to at least the height of the "S" in SBC. This ensures the logo has visual breathing room and maximum impact.

Background Selection: Choose logo color versions that provide maximum contrast with your background. When in doubt, use the full-color logo on white backgrounds.

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